Our Mission

To illuminate how English words are read and spelled.

Our Vision

To make the knowledge of how English works accessible to all learners.

Our Promise

To publish linguistically accurate phonics rules and translate research into easy-to-use resources.


Our Brand Values

Our brand values are the ideals upon which we exist as an organization. These values describe the why behind our decisions, interactions, and goals.

Literacy Advocacy

Mission-driven and committed to the idea that everyone deserves access to how English works, Logic of English is working to change the culture of how students learn to read and spell.

Trust & Integrity

Logic of English publishes accurate tools and resources to build students’ trust in the language, while trusting educators as the experts in their students’ learning needs and context.

Inclusive & Joyful

Logic of English believes in and supports the potential of all students by publishing high quality, joy-filled learning activities that support students whether they learn quickly or need abundant practice opportunities.

Collaborative Innovation

Logic of English is innovating in the publishing space to develop a mission-driven organization that partners with other like-minded organizations to solve the literacy crisis. We truly believe we are stronger together.