About Us

Combining the Science of Reading with the Joy of Learning

Logic of English
Book with rainbow describing integration of all of language arts

Our Mission

Logic of English® publishes educational resources that combine accurate phonograms and spelling rules with the Science of Reading and the Joy of Learning so that students of all ages can be empowered to become fluent readers, writers, and spellers.

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Our Vision

That all English speakers worldwide have the opportunity to learn to read and write successfully.

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Our Passion

We are passionate about uncovering the reasons for English spellings, providing real answers to questions about why words are spelled and read the way they are, and making this information available and accessible to everyone!

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We believe accurate knowledge about how words work is a vital key to reversing the literacy crisis and unifying educators around the best practices for teaching reading.

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Our Core Values

Driven by Mission

Logic of English, Inc. is driven by its mission to empower all students to become strong readers, writers, and spellers.

Care of All our Stakeholders

We seek to benefit all the stakeholders: employees, customers, community, suppliers, and owners.

Calculated Risk

As a company, we take calculated risks, evaluating the decision based upon the best data available, listening to all the stakeholders, using wisdom, and then making the best decision we can. We accept that there are circumstances beyond our control, and that the outcome may differ from our original idea.

Culture of Learning

As a company, we believe mistakes are an opportunity to learn. We choose to learn and grow from those mistakes. We also seek out opportunities to continue to learn and grow in our understanding of the language and our areas of professional expertise.

Innovative

As a company, we both create and utilize innovative tools to help us fulfill our mission.

Self Management

We hire people who are self-managers and trust them to manage themselves.

Trust

We seek to create a safe environment where all team members are growing in trust of themselves and each other.

Stability

As a company, we strive to be a place of stability that employees can step into each day and that all stakeholders can rely on.

Respect

We treat everyone with respect: team members, customers, suppliers, owners, service people, and those in the community with whom we interact.

Lean Thinking

Organization and efficiency are key to fulfilling our mission.

Right Tools

We provide our team with the right tools.

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Our Story

By Denise Eide

Looking back, it all began when my seven-year-old twin sons were able to read “phonetically controlled” readers with words such as cat, sat, hit, and sit, but could not read real books with words such as is, has, have, and give. No matter how many times we drilled the sight words, or I told them “that is an exception,” they continued to use the sounds they had been taught and to misread these common words and hundreds of additional words.

Our Team

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Denise Eide

Founder & CEO

I founded Logic of English so that everyone can learn the answers to their questions about English reading and spelling! I believe this knowledge has the power to transform culture and to unify teachers around best practices in teaching reading. In the past ten years, I have seen thousands of lives transformed as they realize that English is not riddled with exceptions. When I am not writing or speaking about English, I love hanging out with my family, hiking, kayaking, and participating in my faith community.

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Paul Kampe

Business Manager & CFO

I’m responsible for the financial, HR, and risk management operations of the company, including financial strategy, planning, budgeting, and management. I am a certified Management Accountant with 20+ experience in Accounting & Finance. Outside of work, I love spending time with my wife and children, traveling, photography, and visiting state and national parks.

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Jonathan Dillon

Warehouse & Inventory Manager

I strive to bring an always improving efficiency and functionality to our warehousing and logistics operations to better serve our customers. With a bachelor's degree in Business Administration with a concentration in Management and a master's degree in Finance in-progress, I have 10+ years of logistics and supply management experience stemming from work in both the public and private sector. I enjoy spending time with people I love and care about, staying active, being outdoors, and sharing the joy that I get from all of those activities with others.

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Dr. Christy Jones

Curriculum and Training Specialist

I assist in writing curriculum and support the Customer Service Team advising schools. I lead PD sessions for teachers and moderate our online learning platform. I taught English for 10 years, was a middle school Reading Interventionist, and earned my doctorate in Reading and Literacy before joining the Logic of English family. I enjoy reading, painting, and watching college football. Go Gamecocks!

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Ethan Calvert

IT Director

If it hooks up to the interwebs, I'm responsible for it. I spent a few years as a Human Factors Analyst in the USAF followed by 6 years as a UX Designer at SPSS and IBM before coming on at Logic of English in late 2012 as a general electron wrangler. I have an awesome wife and 4 amazing kids who tolerate my passion for dad jokes and triathlons.

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Liz Winter

Curriculum, Language, and Customer Support Specialist

I work in customer support, curriculum development, and editing. Language fascinates me, and I enjoy the way these different roles allow me to explore how language works, problem solve, and help people better understand written English and how to teach it effectively. I studied English and Classics at St. Olaf College and earned my MA in English from Middlebury. Prior to joining the LOE team in 2013, I taught English in independent secondary schools. I grew up in Maine and love books, boats, language, friendship, food, coffee, friendship, and the outdoors. I’m also a fan of the Oxford comma.

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Jenny Reichmann

Editor | Print Production Coordinator

I manage the editing of new Logic of English products, new editions, and reprints. I also provide digital files and printing specifications to printers, review printer’s proofs, and contribute to team decisions in many areas of the business. I enjoy short hikes along the river, puzzles, historical fiction, French conversation, and spending time with family and friends.

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Karen Novinger

Online Content Manager | Assistant Editor

I do copyediting for new Logic of English products and new printings of current products. I help convert our printed products into digital products. I am a backup in the shipping department as shipping was my initial job with Logic of English. I have been a home educator for my six children for the past 25 years with four years to go. I am trained in the Orton-Gillingham methods of teaching reading. My bachelor's degree is from the University of Wisconsin - Madison. I like reading, fishing, Twins baseball, playing word games, and the color orange.

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Kim Wright

Curriculum Consultant

As a lifelong native Texan, I relocated to Rochester, MN in 2019 and joined the Logic of English family. After earning my degree in Elementary Education from Texas A&M University, I was active in the Dallas homeschooling community for over 20 years. My experience in tutoring struggling readers, including my own daughter, reinforced my passion for Logic of English curriculum. Outside of work, I conduct literacy work as a reading tutor and education advocate. I enjoy reading and exploring new things, whether it is a new trail or a new craft, most recently repurposing furniture. My three amazing adult children are the joy of my life.

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Whitney Harlos

Graphic Designer

I am the primary in-house creative and have loved every minute of it! Responsible for everything from branding, print/digital design, marketing campaigns, and curriculum support, I regularly collaborate with all teams. With a degree in Graphic Design, I’ve gained 9 years of design experience including web, print, large-format production, and creative consultation in addition to freelance work. My family is everything to me, including our dog and two cats.

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Angie Holt

Shipping Specialist

I fulfill and ship orders quickly and efficiently. I've been in shipping for 4 years. When not at work, I love spending time with my family